Project Highlight – Spiritleaf

CLIENT NAME

Spiritleaf

PROJECT SCOPE

Spiritleaf "aims to be the most knowledgeable and trusted source of recreational cannabis, offering a premium consumer experience with its own brand of high-quality products." The retail chain launched in 2018 as a franchise model across Canada. When they approached us for support on their franchisee and corporate stores, we were so excited to partner with them on their audio visual needs. The scope of the majority of each location consisted of ceiling speakers, portrait mode monitors for menus, an amplifier and 1-2 volume controllers (depending on the number of audio zones requested by the franchise owner).

GOAL

Our goal was to standardize the AV installations in each unique space and location. We wanted to provide all franchisee owners across Canada with the same premium consumer experience so each store felt the same. We wanted to handle and manage the audio visual requirements so that each location’s customers could focus on the Spiritleaf products and enjoy the physical space. Overall, we wanted to project feelings of professionalism and confidence for the owner and brand.

THE ASK

We are responsible for providing an audio and visual experience within each space so that the customers’ expectation of Spiritleaf quality is met no matter which location they visit. To achieve this, we relied on working with our team of Designers to ensure we were installing AV in the most appropriate places and considering all elevations to optimize the space. The menu boards are designed and installed to properly portray the Spiritleaf brand, and detail the top-quality products they provide. The background audio is designed to fill the retail space with specially selected music for the ultimate customer experience.

“Evolution AV has been working with Spiritleaf since day one and we couldn’t be happier. Time and time again they provide outstanding customer service to both our franchise partners and corporate locations. They provide quality items that they stand behind and we have never experienced any issues. Glad to have them on our side.”

THE ROADBLOCK TO OVERCOME

Each and every store is a different size, shape, and overall layout. There is a great deal of design that goes into each project to ensure the audio coverage is suitable for the space and the displays are positioned to portray the clients’ message. For example, some speakers need to be hung or accommodate a t-bars ceiling or certain colours etc. There are multiple trades and decision-makers involved so keeping everyone properly informed at all times can be a challenge. Lastly, because Spiritleaf is on target to open more locations across Canada (each with individual franchisee owners) – this requires additional project management and increased communication to keep things organized and on schedule for store openings.

THE SOLUTION

We worked with our great team of designers who were responsible for providing drawings and plans for the client to visualize the final install. They also provided us with detailed specifications for the general contractors and electricians we partnered with to ensure the final product matched the clients’ expectations. We also found success in working with great vendors. Their professional knowledge and ability to adapt their products to a specific space was an important part of working on this project.

THE RECAP

Since the legalization of cannabis products in Canada, there are many competing companies within the industry. As granted licences from the government have increased substantially, demand to remain competitive and provide an unforgettable experience is higher than ever. By integrating the audio and visual products provided by our team, Spiritleaf aims to create a customer experience that is second to none. Our designers were heavily involved in the process and we couldn't have completed work in over 40 stores to date without them.